From the CEO of global investment and transformation company General Catalyst
This powerful, timely set of principles is an essential guide to long-term success, whether in investing, leading a company, or building a career
Capitalism has long focused on generating profits, believing that positive impact should be left to non-profits and governments. But in the 2020s, positive impact and exceptional returns are inextricably tied. And this new reality needs a new set of principles—transformation principles— to guide decision-making for investors, company-builders and anyone navigating a career as they venture beyond.
General Catalyst CEO Hemant Taneja has developed these principles throughout his life, and they have helped General Catalyst—with $30 billion in assets—fund, found and nurture some of the most exciting companies of the past two decades, while having a powerful positive impact on society.
In
The Transformation Principles, Taneja explains in detail the nine principles behind his firm’s outsized success in investing and industry transformation. The principles will help readers:
- Understand the critical importance of a company’s soul.
- Navigate through the inevitable twists and turns when creating a new future for us.
- See through trends that don’t matter and focus on what truly matters for enduring success.
- Help build companies that solve society’s hardest problems, making capitalism a force for good.
- Lean into their better angels, confident that leading with curiosity and generosity results in extraordinary success.
Moving forward, the most enduring successes will come from those companies whose tangible benefits to the world naturally result in compounding returns. Equipped with these nine principles, any individual or organization will be able to see through trends and short-term thinking and instead focus on long-term success that lasts for generations to come.
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"In a world defined by political, economic, and societal upheaval, leaders are challenged not only to navigate the waves of uncertainty but also to build a lasting legacy. The Transformation Principles serves as a guiding light, illuminating the path to innovation that benefits the greater good. In this book, Taneja reveals the secrets to achieving business success while simultaneously creating a positive impact on the world."
—Bill McDermott,
Chairman and CEO, ServiceNow
"Principles such as having a soul in business, navigating ambiguity, and embracing radical collaboration are not just strategies for success—they are imperatives for survival in the 21st century. The Transformation Principles challenges us to rethink our assumptions, embrace uncertainty, and lead with curiosity and generosity. It is a manifesto for leaders across sectors to build organizations that are not only profitable but also purposeful."
—Bob Sternfels,
Global Managing Partner, McKinsey & Company
"This is an important read for any leader seeking to create an enduring company. Hemant's insights on the importance of being positive, mission-driven, fostering innovation, and embracing a growth mindset are essential for thriving in today's rapidly evolving landscape."
—Adena Friedman,
Chair and CEO, Nasdaq
"This book offers a path on how organizations can adapt to uncertainty and complexity without losing sight of the broader goal: inclusive development. It is a must-read for leaders who want to build resilient, future-ready organizations that thrive in a connected yet divided world."
—Natarajan Chandrasekaran,
Chairman, Tata Sons
"Hemant puts words to what the next wave of founders already feel in their gut: building without a soul is a dead end. The Transformation Principles is the field manual for building 100-year companies that compound mission, market, and moral purpose. Read it and you'll stop asking 'How do I flip this?' and start asking 'How do I fix the world—and build real lasting abundance for all of us?’"
—Garry Tan, President and CEO, Y Combinator
ABOUT HEMANT
Hemant Taneja is the CEO and Managing Director of the global investment and transformation company General Catalyst. He is a multi-year Midas List investor, a best-selling author and a founder. His career includes early investments in market-leading companies like Stripe, Samsara (NYSE: IOT), Snap (NYSE: SNAP), ClassDojo, Grammarly, Gusto, Applied Intuition, and Anduril. He has also hatched numerous companies like Commure, Tendo and Livongo, which was acquired by Teladoc in an $18.5B merger, the largest in digital health history.
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